Love your business blog
In a popular Facebook group inhabited by Israeli working moms, the imposter syndrome is a perennial guest. A talented writer, whose words make people cry, feels like an imposter when reading our people's prolific writing. A successful university lecturer shares her surprise, when her candidacy is ra[more]
Simply put, order to reach the clientele you want, you need to have a compelling message. Perhaps you have heard that term before, I know it is kicked around the business world quite frequently. In case it is not ringing any bells, a compelling message expresses what your company is all about. It an[more]
The truth is, many business owners hate marketing. They despise it, yet they know it is necessary in order for them to capture more clients. They associate marketing with having to push clients into buying their product, with cleverness, trickery, sleaziness. They hate marketing, simply because it f[more]
When I ask most business owners to identify their ideal client or ideal client group, they don’t have a clue. They are all too happy to sell to anyone and everyone. The problem is that if you don’t know who is most likely to buy your products, you don’t know where to look for them. The P[more]
In order to get your entrepreneurial dream off the ground, you must first understand the concept of a unique business. When it comes to a unique business, I notice that many people get off on the wrong foot because they do not understand how to see their business from the point of view of their pote[more]
It’s keeping you up at night. It is clouding your thinking. It looms large on your desks and obscures everything else that needs to be done. And it pushes you to the brink of despair. You biggest business problem can be lack of money to pay for basic expenses, not enough clients, debt, or low p[more]
It’s cliché by now that if you want to become successful, you need find a great mentor. Recognizing the importance of mentorship, Pirke Avot council us to find ourselves a teacher and obtain a friend. Both of these are powerful strategies for doing our best work. A mentor will not only give yo[more]
About 15 years ago, I applied to head the office of our mayor. Seven other people wanted the position, most of them much more qualified and experienced than I was. But qualifications and experience didn’t come into play. The municipality asked the eight of us to take a psychometric test to help[more]
At a workshop, the other day, I met her – the old version of myself, circa 2003. She was harried and disoriented, had a to-do list the size of the Atlantic, and kept running to the phone, as if each ring could bring the client that would turn her into a success. She couldn’t pay attention, sh[more]
Are you overwhelmed and tired? You don’t have to do it all yourself. In fact, the most successful business people are the ones who realize their boundaries and get other people to do the less lucrative work for them. They're not wrung out. They're still A-ok at the end of the day, ready for[more]
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