Business owners’ attempts to find clients often remind me of one my kids’ favorite books Where’s Waldo? You know, those busy pictures where you have to find the guy in a red-and-white striped shirt? We try to put ourselves "out there" in the hopes that some elusive client somewhere will n… [more]

“Talking about money with clients is so hard. It doesn't feel right to charge clients in order to help them.” “Making money from other people's misfortune makes me sick.” “My clients expect me to help them for free.” Sounds familiar? If I got a dollar for every time I hea… [more]

Today, my daughter lost her precious ring. At the park. In a sandbox. It’s a ring that costs 10 cents, but is priceless to a 4-year-old. We spent a while sifting through the sand. We found 10 cents, some glass shards, and a toothpick. The ring of course was nowhere to be seen. For many women ru… [more]

We all know that we have only seconds to get customer's attention. We don’t always know how to do it. Think back to your childhood. How many of your parents’ talks do you remember? What about hands-on projects, outings, trips? Were those more memorable? Human beings (kids and clients inclu… [more]

With Passover just around the corner, we are busy decluttering our houses. But when was the last time you decluttered your business? [more]

This week I had had enough. My Shabbos relaxation is reading a popular frum glossy. But this time it was it. To my horror, I realized that for the past few months, every single issue of their women’s supplement ran a major story about depression and mental illness. Not that I advocate sweepi… [more]

Yesterday, someone shared her difficulty with decision making. She is bright and capable and has many many skills, but she can't pick the ONE on which to base her business. Another client shared a similar story the day before, and even I, despite preaching niche marketing to business owners day in … [more]

Every struggling business owner isn’t stopped by lack of knowledge. She is kept in place by limiting beliefs. “My family knows nothing about business and marketing. We aren’t business people,” a client told me recently. A talented graphic artist, she craved financial freedom. She also… [more]

Focus“All of my colleagues are doing this. Shouldn’t I be doing it too?” Most business owners have heard of niche marketing. Yet they are afraid that by concentrating on a niche, on just one section of the market, they'll have to forego all the other clients. Differentiating yourself seems … [more]

  Realizing that a project is much broader than she had thought and quoted on is one of the most upsetting experiences business owners encounter. Let’s say you own a small marketing agency and have been asked to handle advertising for a clothing boutique. You sign on the dotted line onl… [more]