Marketing is a lot like Yoga

yoga guyThis week I realized that building a business is a lot like yoga. Funny, right?

A couple of months ago, against all odds, I joined a yoga class. If you are thinking of someone standing on one foot, eyes closed, and arms held high over the head in a tree position, yes that’s me.

Balancing on one foot is not easy, so I tried following the teacher’s instructions and do it “by the book.” No such luck! But after a while, I noticed that my body instinctively knew what to do and when I let my body lead, instead of my brain, it became easier. The funny thing was that the teacher’s instructions and the body’s intuition matched very closely, so I knew I was on the right path and could trust myself.

The real triumph came as I was cutting onions for gefilte fish one Friday and tried standing on one foot, while keeping my mind on the task at hand. It was a synch! I must have been too busy to think of all my fears and limiting beliefs.

Marketing is a lot like that. Intuitively, we know what to do, but overcomplicate it under the intense pressure of all the marketing gimmicks thrown our way. Getting more clients seems confusing and hard only because our internal senses have been dulled by all the hype and noise out there.

In his introduction to Mesilat Yesharim, possibly the greatest book of Jewish ethics, Rabbi Moshe Chaim Luzzato writes that the entire book does not contain a single teaching that the student doesn’t already know. But by organizing everything we already know into an easy-to-understand, intuitive system, he gave us the certainty of a well-trodden path to follow.

The time has come to connect your head to your intuition and reclaim your self-confidence in the “science” of marketing and client-getting. Real Eureka! moments come when we realize that what we thought was difficult is really simple. They are the “How come I didn’t think of this earlier” experiences. The time has come to get your mind off of the self-doubt and limiting beliefs that are keeping you stuck.

I invite you to do just that at my More Money! Less Stress! Workshop this Wednesday (January 29). It’s not a boot-camp. It’s a fun-camp, where you will learn to:

  • Feel confident in your business based on a Torah perspective.
  • Create new income steams with resources you already have
  • Reach new clients and markets with more exposure and at minimal cost
  • Reduce business risk to minimum
  • Find and leverage resources you aren’t currently using  to take your business to the next level.

Because I am really sure you will find the workshop valuable, it comes with a guarantee. If after the first couple of hours you don’t love it and don’t find it worth every penny and more, you can leave and get your money back, no questions asked. Last week’s Hebrew version of the workshop was fully booked and got rave reviews.

The workshop will take place on Wednesday, January 29/ Shvat 28, from 9.30 AM till 3 PM at the Temech Hub, 216 Jaffa Street, 9th floor, Jerusalem

One of my previous workshop participants recently shared that she had made NIS 10,000 in two deals within a couple of months with the tools I had taught, in addition to starting to charge a sign-up fee, something she had wanted to do for a long time, but was too afraid to introduce.

The tools I will teach come straight from the work of numerous successful entrepreneurs. They are the tools I have used to launch two businesses of my own. Now you can learn them too. They are hands-on, take home and apply type of tools, not just theory to leave you hanging.

Interested? Sign up through the form below.

Workshop sign up

  • Choose your price now - pay at the door





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