Love Your Biz

Where Do You Find Clients?

Leah — Sun, 05 May 2013 07:43:24 +0000

Business owners’ attempts to find clients often remind me of one my kids’ favorite books Where’s Waldo? You know, those busy pictures where you have to find the guy in a red-and-white striped shirt? We try to put ourselves “out there” in the hopes that some elusive client somewhere will notice us and bite. The biggest [...]

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5 Tips for Talking About Money and Charging Your Clients

Leah — Sun, 21 Apr 2013 12:01:11 +0000

“Talking about money with clients is so hard. It doesn’t feel right to charge clients in order to help them.” “Making money from other people’s misfortune makes me sick.” “My clients expect me to help them for free.” Sounds familiar? If I got a dollar for every time I hear one of these from clients [...]

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Why Marketing Doesn’t Have to be Scary

Leah — Wed, 17 Apr 2013 10:04:26 +0000

Today, my daughter lost her precious ring. At the park. In a sandbox. It’s a ring that costs 10 cents, but is priceless to a 4-year-old. We spent a while sifting through the sand. We found 10 cents, some glass shards, and a toothpick. The ring of course was nowhere to be seen. For many [...]

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On Getting Customers and Shlissel Challah – BizTorah

Leah — Tue, 02 Apr 2013 10:46:24 +0000

We all know that we have only seconds to get customer’s attention. We don’t always know how to do it. Think back to your childhood. How many of your parents’ talks do you remember? What about hands-on projects, outings, trips? Were those more memorable? Human beings (kids and clients included) are wired to seek novelty. [...]

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BizTorah Video: This Passover Declutter Your Business

Leah — Wed, 20 Mar 2013 09:03:41 +0000

With Passover just around the corner, we are busy decluttering our houses. But when was the last time you decluttered your business?

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Are Frum Women Depressed?

Leah — Tue, 12 Mar 2013 19:07:56 +0000

This week I had had enough. My Shabbos relaxation is reading a popular frum glossy. But this time it was it. To my horror, I realized that for the past few months, every single issue of their women’s supplement ran a major story about depression and mental illness. Not that I advocate sweeping important issues [...]

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Decision Making: Learn it Through Games With Your Children

Leah — Tue, 12 Mar 2013 13:22:23 +0000

Yesterday, someone shared her difficulty with decision making. She is bright and capable and has many many skills, but she can’t pick the ONE on which to base her business. Another client shared a similar story the day before, and even I, despite preaching niche marketing to business owners day in and day out, have [...]

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Limiting Beliefs: Find and Overcome – BizTorah

Leah — Thu, 07 Mar 2013 11:18:51 +0000

Every struggling business owner isn’t stopped by lack of knowledge. She is kept in place by limiting beliefs. “My family knows nothing about business and marketing. We aren’t business people,” a client told me recently. A talented graphic artist, she craved financial freedom. She also realized that working a 9-to-5 job would never get her [...]

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Niche Marketing: 5 Questions for Differentiating Your Business

Leah — Tue, 26 Feb 2013 14:03:35 +0000

Focus“All of my colleagues are doing this. Shouldn’t I be doing it too?” Most business owners have heard of niche marketing. Yet they are afraid that by concentrating on a niche, on just one section of the market, they’ll have to forego all the other clients. Differentiating yourself seems like the right thing to do, [...]

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How to Prevent Misunderstandings with Clients in 5 Steps

Leah — Fri, 22 Feb 2013 11:30:29 +0000

Realizing that a project is much broader than she had thought and quoted on is one of the most upsetting experiences business owners encounter. Let’s say you own a small marketing agency and have been asked to handle advertising for a clothing boutique. You sign on the dotted line only to be told by [...]

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